Stay ahead of the fashion curve with Ajio’s 2025 sale calendar. Featuring standout events like Big Bold Sale, Festive Edit, and Grand Brand Days, this guide helps you plan your shopping for maximum savings.

January – March

  • Fashionation Sale: 13–26 January – Start the year with 50–90% off across apparel, footwear, and accessories.
  • End-of-Season Sale: 26–31 January – Seasonal clearance with up to 70% off.
  • Valentine’s Day Sale: 12–14 February – Gifts, apparel, and accessories at reduced prices.
  • Holi Haul: Carnival of Colors: 18–24 March – Festive fashion and ethnic wear deals for Holi.
  • 9th Birthday Bash Sale: 20–30 March – Special discounts celebrating Ajio’s anniversary.

April – June

  • New Season Styles: 13–16 May – Fresh arrivals at 40–60% off.
  • AJIOMANIA Sale: 8–25 May – Multi-category sale (apparel, footwear, home) at 40–80% off.
  • Big Bold Sale: 29 May–15 June – Ajio’s blockbuster mid-year sale with 50–90% off across fashion, beauty, and home.
  • Everything on Sale: 16–18 June – Flash sale offering 40–80% discounts across categories.
  • Red Hot Sale: Starts 19 June – Extended discounts of 50–90% on fashion, beauty, and home items.

July – September

  • Giant Fashion Sale: Expected in July – Deep discounts on trending apparel & accessories.
  • Pay Day Sale: 1–10 August – Budget-friendly deals with 50–90% off across 6,000+ brands.
  • Clearance Sale: 1–16 August – End-of-season clearance with 60–80% off.
  • 78-Hour Weekend Special Sale: Mid-August – Short-duration flash sale.
  • Rakhi Sale: 19–22 August – Perfect deals on gifting, clothing, and accessories.
  • Final Clearance Sale: 22–31 August – Final markdowns on summer/end-of-season stock.
  • Ongoing Weekly Sale: 8–12 September – Frequent mid-season promotions.
  • Iconic Fashion / All-Stars Sale: Late September – Up to 90% off top brands.

October – December

  • Mega Diwali Sale: 27 October–3 November – Festival essentials at big discounts.
  • Best Brand Days: 4–6 November – Brand-specific discounts and offers.
  • Black Friday Sale: 24–29 November – Up to 90% off on fashion & lifestyle.
  • Cyber Monday Sale: Early December – Last-minute tech & fashion deals.
  • Big Bold Sale (Winter): 5–22 December – Winter edition featuring up to 90% off fashion & home.
  • Super Brand Sale: 20–24 December – Curated brand offers at deep discounts.
  • Winter Fest: 1–17 December – Winter clothing, accessories, and gifting picks.
  • Christmas Sale: 20–25 December – Festive season styles & décor deals.
  • Year-End Sale: 21–24 December – Clearance prices before the new year.
  • Red Hot Sale: 26 December–1 January – Post-Christmas final markdowns.

Why Ajio Sales Stand Out

  • Big Bold Sale: The centrepiece of Ajio’s sale calendar, offering the highest percentage discounts and exclusive bank offers.
  • Festive Events: Diwali, Christmas, and Rakhi bring curated collections with bundle deals and cashback offers.
  • Flash & Clearance Sales: Limited-time events that offer final markdowns and fast-moving deals.
  • Brand Days: Focused sales featuring top labels like Nike, Adidas, Levi’s, and more at up to 80% off.

Smart Tips to Maximize Savings

  1. Wishlist Early: Add products in advance to track prices and act fast when sales go live.
  2. Stack Offers: Use bank cards (SBI, ICICI), wallets (Paytm, Mobikwik), and cashback from CoupBuddy.
  3. Use Ajio Wallet: Earn and redeem Ajio credits for additional discounts.
  4. Watch Flash Sales: Events like “78-Hour Sales” or “Everything on Sale” can yield the steepest discounts.
  5. Shop via App: Ajio often releases app-only coupon codes and early access features.

Quick Sale Planner Table

Time PeriodKey Sale Events
Jan – MarFashionation, End-of-Season, Valentine’s, Holi, Birthday Bash
Apr – JunNew Season Styles, AJIOMANIA, Big Bold Sale, Red Hot Sale
Jul – SepPay Day, Clearance Sale, Rakhi, Iconic Fashion Sale
Oct – DecDiwali, Black Friday, Big Bold (Winter), Christmas, Year-End Sale

Final Take

Ajio’s 2025 sale calendar is your ticket to upgrading your wardrobe, accessories, and home style—all without burning a hole in your wallet. From massive discount events like Big Bold Sale to festive season exclusives, Ajio continues to be a go-to for fashion-forward and value-driven shoppers. Bookmark this calendar and shop smart with CoupBuddy!